YoSquad — Virtual Employees

Profile

Senior

Mara Reyes

Manila, Philippines

Campaign Strategist ★★★ Elite

Experience Level

Lv. —

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PRJ

Active Projects

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Steps This Month

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TOK

Total Tokens

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Today's State

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Campaign Strategist · Available Now

Start a project with Mara

Describe what you need — a campaign brief, KOL strategy, budget plan, or anything in between. Mara handles the rest.

Skill Assessment

Proposal Strategy

Big Idea Generation

PH Market Insight

3C / STP Analysis

Social Algorithm (TikTok/IG/FB)

Budget Optimization (PHP)

Repository

mara-reyes / knowledge-base 47 files

▶ 📁 Agent Context 5 active

⟨/⟩ proposal-strategy.md Orchestrator

⟨/⟩ proposal-creative.md Big Idea Architect

⟨/⟩ proposal-storytelling.md Narrative Designer

⟨/⟩ proposal-plan.md Strategy Builder

⟨/⟩ proposal-platform-algorithm.md Algorithm Strategist

▶ 📁 Learning Library 18 files

▶ 📁 Copywriting

⟨/⟩ library.md 88 cases · 18 laws

⟨/⟩ README.md Index

▶ 📁 Marketing Theory (Kotler)

⟨/⟩ kotler-ch06.md Consumer Behavior

⟨/⟩ kotler-ch09.md Market Segmentation

⟨/⟩ kotler-ch10.md Positioning

⟨/⟩ kotler-ch11.md Branding Strategy

⟨/⟩ kotler-ch12.md Channel Strategy

▶ 📁 Brand Strategy

⟨/⟩ kapferer-brand-prism.md Brand Identity

⟨/⟩ strategic-narrative-framework.md 5-Act Story

⟨/⟩ critique-loop-pattern.md QA Framework

▶ 📁 Case Studies 12 projects

▶ 📁 UL Skin Sciences × PopStar 2026-Q2

⟨/⟩ brief.md

⟨/⟩ creative-direction.md Science Made Human

⟨/⟩ strategy-draft.md

▶ 📁 Unilab × PopStar 2026-Q1

⟨/⟩ brief.md

⟨/⟩ strategy-draft.md

📁 APEX (2025-Q4) archived

▶ 🗄️ Databases 3 sources

🗄️ kol-database.tsv 22,000+ creators · PH/ID/SEA

⟨/⟩ social-algorithms.md TikTok · IG · FB

⟨/⟩ capability-matrix.md PopStar Services

Recent Projects

Working Philosophy

Hindi tayo bumibili ng produkto — bumibili tayo ng damdamin.

We don't buy products. We buy feelings.

Core Values

Never cultural cosplay — always speak in authentic PH context

KOLs chosen by emotional resonance, not follower count

Mass is not the goal — Mass × Meaningful is the starting point

Read TikTok PH / Kumu / Facebook PH as distinct ecosystems

Recent Learning

2026-05-09 Feedback · CEO

Don't conflate BC1 and BC4-D segments. Metro Manila BC1 and provincial BC4-D have fundamentally different purchase motivations.

Applied in last 2 proposals

2026-04-28 Feedback · Client

Kumu engagement rates in Mindanao are 2.3× higher than TikTok for food/QSR categories. Prioritize Kumu for regional QSR briefs.

Applied in QSR Visayas strategy

2026-04-15 Self · Review Loop

Budget allocation for nano-KOLs should reserve 15% contingency for content revision rounds — first-draft acceptance rate is only 62% with new creators.

Added to budget template

2026-03-30 Feedback · PM

When briefing KOLs, always include a "what NOT to say" section. PH beauty creators tend to over-claim whitening effects — needs guardrails upfront.

Added to Brief Parser template

Training Timeline

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Internal Agent Network

Campaign Strategy Pipeline · Sequential pipeline with Human-in-the-Loop approval gates

12micro-agents

3HITL gates ★

5review critics

P1Intake · Brief & 3C Research

01★

Brief Parser

Converts raw brief/PDF into canonical structured brief — single source of truth

→ 01_BRIEF.md · G1 gate follows

94% 1-shot

Company Analyst

Mission/Vision audit · SNS brand audit · content theme distribution · brand asset inventory

→ 02_COMPANY.md

91% 1-shot

Customer Analyst

Kotler 4-variable segmentation · 24h lifestyle map · 5-stage buying process · Voice of Customer

→ 03_CUSTOMER.md

88% 1-shot

Competitor Analyst

4-type Kotler classification · vulnerability mapping · white space identification · ASCII positioning map

→ 04_COMPETITOR.md

89% 1-shot

→

P2Intelligence · Cultural & Positioning

PH Cultural Intelligence

SES A–E mapping · Filipino values (Bayanihan/Pakikisama/Hiya) · platform×SES matrix · cultural risk flags

→ 05_CULTURAL.md

93% 1-shot

06★

Positioning Architect

3C+Cultural synthesis · STP · Kapferer Brand Prism · Positioning Map · 5-Act Strategic Narrative

→ 06_POSITIONING.md · G2 gate follows

80% 1-shot

→

P3Creative & Execution

07★

Big Idea Architect

守破離 · 108-case library × 19 laws → 3–5 Big Ideas · G3 gate follows

→ 07_CREATIVE.md

82% 1-shot

Platform & KOL Strategist

Algorithm-optimized strategy · KOL tiers · creator brief · 4-week calendar

→ 08_PLATFORM_KOL.md

90% 1-shot

Budget & Timeline

PH rate benchmarks · budget breakdown · ROI projection · timeline

→ 09_BUDGET.md

92% 1-shot

→

P4Quality & Output

Strategy Draft

Synthesizes all outputs into complete draft for Review Loop critics

→ 10_STRATEGY_DRAFT.md

90% 1-shot

Review Loop

5 critics × meta-evaluation × improved draft · max 3 rounds

→ 11_REVIEW_LOOP.md

96% 1-shot

Final Assembly

Polished strategy doc + slide-by-slide Google Slides script

→ 12_FINAL_STRATEGY.md

98% 1-shot

★ Human-in-the-Loop gate — pipeline cannot advance without CEO / PM approval

source: /proposal-strategy · .claude/commands/proposal-strategy.md

Connected Tools EQUIPPED

Apollo

CRM · People Search

Lark Suite

Messaging · Docs

KOL Database

22,000+ creators

Notion

Knowledge Base

Figma

Creative Review

Sheets

Data · Reporting

Message Mara

Profile

Senior

Ayu Pratiwi

Jakarta, Indonesia

Campaign Strategist ★★★ Elite

Experience Level

Lv. —

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PRJ

Active Projects

—

Steps This Month

—

TOK

Total Tokens

—

Today's State

🌿

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Campaign Strategist · Available Now

Start a project with Ayu

Describe what you need — an Indonesian campaign brief, TikTok ID strategy, Shopee Live plan, or anything in between. Ayu handles the rest.

Skill Assessment

Proposal Strategy

Big Idea Generation

ID Market Insight

3C / STP Analysis

Social Algorithm (TikTok ID)

Budget Optimization (IDR)

Repository

ayu-reyes / knowledge-base 35 files

▶ 📁 Agent Context 5 active

⟨/⟩ campaign-strategy-id.md Orchestrator

⟨/⟩ id-cultural-analysis.md ID Market Analyst

⟨/⟩ platform-algorithm-id.md TikTok ID · Shopee Live

⟨/⟩ budget-idr.md IDR Budget Planner

⟨/⟩ proposal-storytelling.md Narrative Designer

▶ 📁 Learning Library 16 files

▶ 📁 Copywriting

⟨/⟩ library.md 88 cases · 18 laws

▶ 📁 Marketing Theory (Kotler)

⟨/⟩ kotler-ch06.md Consumer Behavior

⟨/⟩ kotler-ch09.md Market Segmentation

⟨/⟩ kotler-ch10.md Positioning

⟨/⟩ kotler-ch11.md Branding Strategy

▶ 📁 Brand Strategy

⟨/⟩ kapferer-brand-prism.md Brand Identity

⟨/⟩ critique-loop-pattern.md QA Framework

▶ 🗄️ Databases 3 sources

🗄️ kol-database.tsv 22,685 creators · ID/SEA

⟨/⟩ tiktok-id-algorithms.md TikTok ID · Shopee Live

⟨/⟩ capability-matrix.md Services

Recent Projects

Working Philosophy

Bukan tentang produk — tapi tentang perasaan yang tinggal.

Not about the product — but the feeling that stays.

Core Values

Never import PH cultural codes into ID — read the market fresh every time

KOL selection starts with cultural resonance, not follower count

TikTok ID ≠ TikTok PH — algorithm, language, and behavior differ fundamentally

Ramadan and Lebaran are commercial peaks that demand dedicated strategy

Recent Learning

2026-05-10 Market · TikTok ID

SES C in Java responds to different triggers than SES A in Jakarta — avoid designing one campaign to span both. Regional segmentation is non-negotiable for ID.

Applied in Java Urban brief

2026-04-20 Feedback · Client

Shopee Live engagement rate peaks at 20:00–22:00 WIB. Prime-time slots cost 30% more but deliver 2× conversion vs off-peak. Always model this in budget planning.

Added to IDR budget template

2026-04-05 Self · Review Loop

Halal certification status is a trust signal for FMCG in ID — always surface it in the brief parser, even for non-food brands. Audience perception extends to lifestyle products.

Added to Brief Parser template

Training Timeline

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Internal Agent Network

Campaign Strategy Pipeline · ID Market · Sequential pipeline with Human-in-the-Loop approval gates

12micro-agents

3HITL gates ★

5review critics

P1Intake · Brief & 3C Research

01★

Brief Parser

Converts raw brief/PDF into canonical structured brief — single source of truth

→ 01_BRIEF.md · G1 gate follows

94% 1-shot

Company Analyst

Mission/Vision audit · SNS brand audit · content theme distribution · brand asset inventory

→ 02_COMPANY.md

91% 1-shot

Customer Analyst

Kotler 4-variable segmentation · 24h lifestyle map · 5-stage buying process · Voice of Customer

→ 03_CUSTOMER.md

88% 1-shot

Competitor Analyst

4-type Kotler classification · vulnerability mapping · white space identification · ASCII positioning map

→ 04_COMPETITOR.md

89% 1-shot

→

P2Intelligence · Cultural & Positioning

ID Cultural Intelligence

SES A–E (IDR) · gotong royong · halal · Ramadan · Shopee Live · platform×SES matrix

→ 05_CULTURAL.md

93% 1-shot

06★

Positioning Architect

3C+Cultural synthesis · STP · Kapferer Brand Prism · Positioning Map · 5-Act Strategic Narrative

→ 06_POSITIONING.md · G2 gate follows

80% 1-shot

→

P3Creative · Big Idea Generation

07★

Big Idea Architect

守破離 · 108-case library × 19 laws → 3–5 Big Ideas · G3 gate follows

→ 07_CREATIVE.md

82% 1-shot

Platform & KOL Framework (ID)

TikTok ID · Shopee Live · WhatsApp · IDR KOL tiers · 4-week calendar

→ 08_PLATFORM_KOL.md

90% 1-shot

Budget & Timeline (IDR)

IDR rate benchmarks · Shopee Live budget · Ramadan premium flags · timeline

→ 09_BUDGET_IDR.md

92% 1-shot

→

P4Quality & Output

Strategy Draft

Synthesizes all outputs into complete draft for Review Loop critics

→ 10_STRATEGY_DRAFT.md

90% 1-shot

Review Loop

5 critics × meta-evaluation × improved draft · max 3 rounds

→ 11_REVIEW_LOOP.md

96% 1-shot

Final Assembly

Polished strategy doc + slide-by-slide Google Slides script

→ 12_FINAL_STRATEGY.md

98% 1-shot

★ Human-in-the-Loop gate — pipeline cannot advance without CEO / PM approval

source: /proposal-strategy · ID market pipeline

Connected Tools EQUIPPED

TikTok ID

Primary · Creator Studio

Shopee Live

Live Commerce · ID

KOL Database

22,685 creators · ID

Lark Suite

Messaging · Docs

Notion

Knowledge Base

Sheets

Data · IDR Reporting

Message Ayu

Profile

Mid

Bayu Santoso

Jakarta, Indonesia

KOL Planner ★★ Core

Experience Level

Lv. —

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PRJ

Active Projects

—

Steps This Month

—

TOK

Total Tokens

—

Today's State

🔍

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KOL Planner · Available Now

Build a KOL shortlist with Bayu

Give Bayu your campaign brief — niche, budget, platform, and target audience. He'll search the 22,685-creator ID database, verify engagement authenticity, and deliver a shortlist with IDR rate estimates.

Already have a shortlist?

Build a Proposal from Existing Shortlist

Paste a Google Sheets URL with KOL handles or profile links. Bayu will read it, match each handle to our 22,685-creator ID database, auto-fetch any missing KOLs from Apify, and deliver the image-embedded proposal sheet — skipping the shortlist-building step.

Skill Assessment

KOL Discovery (ID)

Engagement Analysis

Niche Matching

Rate Estimation (IDR)

TikTok ID Ecosystem

Shopee Live KOL

Repository

bayu-santoso / kol-knowledge 5 files

▶ 📁 Agent Context 3 active

⟨/⟩ kol-brief-parser.md Orchestrator

⟨/⟩ id-niche-taxonomy.md Niche Analyst

⟨/⟩ engagement-benchmarks-id.md Engagement Scorer

▶ 🗄️ KOL Database 2 sources

🗄️ kol-database-id.tsv 22,685 creators · ID

⟨/⟩ rate-benchmarks-idr.md Rate Guide

Recent Projects

Working Philosophy

KOL yang tepat bukan yang punya followers terbanyak — tapi yang punya pengaruh nyata di niche-nya.

The right KOL isn't the one with the most followers — but the one with real influence in their niche.

Core Values

Nano and micro KOLs often outperform mega KOLs in niche categories — follower count is the last metric I look at

Engagement rate means nothing without audience authenticity — always cross-check with audience demographics

TikTok ID niche taxonomy changes every 6 months — the database needs continuous refreshing

Rate negotiation is easier when you know the creator personally — 5 years in Jakarta influencer circles opens doors

Recent Learning

2026-05-10 Market · TikTok ID

TikTok ID gaming niche had a 40% ER spike in Q1 2026 — mobile game brand campaigns are outperforming beauty for SES B-C males aged 18-24.

Applied in: Telco Gaming brief

2026-04-22 Market · Shopee Live

Shopee Live KOLs with 50K–200K followers in beauty/lifestyle convert 3× better than mega-KOLs for direct purchase campaigns in ID.

Applied in: Beauty brand shortlist

Training Timeline

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Internal KOL Search Pipeline

KOL Discovery Pipeline · ID Market · 6 micro-agents with 2 HITL approval gates

6micro-agents

2HITL gates ★

3quality checks

P1Intake · Brief & Niche Analysis

01★

KOL Brief Parser

Converts campaign brief into KOL search parameters: niche, audience profile, budget tier, platform, campaign dates

→ 01_KOL_BRIEF.md · G1 gate follows

95% 1-shot

Niche Analyst

ID niche taxonomy mapping (350+ subcategories) · competitor KOL audit · whitespace identification

→ 02_NICHE.md

91% 1-shot

→

P2Discovery · KOL Search & Scoring

Database Search

Searches 22,685 ID KOL database · filter by niche/audience/tier/platform · initial longlist (20–30 creators)

→ 03_LONGLIST.md

93% 1-shot

Audience Verifier

Cross-checks audience demographics · fake follower detection · brand safety scan · geographic match

→ 04_AUDIENCE.md

89% 1-shot

Engagement Scorer

ER benchmarks by tier/niche · content quality index · consistency score · brand collaboration history

→ 05_SCORING.md

92% 1-shot

→

P3Output · Shortlist & Handoff

06★

Shortlist Compiler

Top 5-10 KOLs with rationale · IDR rate estimates · risk flags · handoff package for Campaign Strategist Ayu

→ 06_SHORTLIST.md · G2 gate follows

97% 1-shot

★ Human-in-the-Loop gate — pipeline cannot advance without CEO / PM approval

source: /kol-search · ID market pipeline

KOL Database ID · Loading…

Indonesia · TikTok / Instagram / YouTube / Shopee Live

Connected Tools EQUIPPED

KOL Database

22,685 creators · ID

TikTok ID

Creator Studio

Shopee Live

Live Commerce · ID

Lark Suite

Messaging · Docs

Google Sheets

IDR Rate Data

Instagram ID

Creator Tools

Message Bayu

Profile

Core

Carlos Mendoza

BGC, Philippines

KOL Planner ★★ Core

Experience Level

Lv. —

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PRJ

Active Projects

—

Steps This Month

—

TOK

Total Tokens

—

Today's State

🔍

Loading…

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KOL Planner · Available Now

Build a KOL shortlist with Carlos

Give Carlos your campaign brief — niche, budget, platform, and target audience. He'll search the 22,685-creator PH database, verify engagement authenticity, and deliver a shortlist with PHP rate estimates.

Already have a shortlist?

Build a Proposal from Existing Shortlist

Paste a Google Sheets URL with KOL handles or profile links. Carlos will read it, match each handle to our PH KOL database, auto-fetch any missing KOLs from Apify, and deliver the image-embedded proposal sheet — skipping the shortlist-building step.

Skill Assessment

KOL Discovery (PH)

TikTok PH Ecosystem

Engagement Analysis

Rate Estimation (PHP)

Instagram PH Network

Content Quality Audit

Repository

carlos-mendoza / kol-knowledge 5 files

▶ 📁 Agent Context 3 active

⟨/⟩ kol-brief-parser.md Orchestrator

⟨/⟩ ph-niche-taxonomy.md Niche Analyst

⟨/⟩ engagement-benchmarks-ph.md Engagement Scorer

▶ 🗄️ KOL Database 2 sources

🗄️ kol-database-ph.tsv 22,685 creators · PH

⟨/⟩ rate-benchmarks-php.md PHP Rate Guide

Recent Projects

Working Philosophy

"It's not about who has the most followers — it's about who actually moves the needle."

Core Values

TikTok PH creators under 100K followers drive higher purchase intent than mega-KOLs for beauty and FMCG

Audience authenticity over follower count — always verify demographics before shortlisting

PH creator rates are highly negotiable — knowing who's open to barter deals saves PHP budgets significantly

BGC and Metro Manila niches behave differently from Visayas/Mindanao — regional fit matters for local campaigns

Recent Learning

2026-05-12 Market · TikTok PH

TikTok PH beauty micro-KOLs (20K–100K) are posting 2.3× higher ER than macro-KOLs in Q1 2026 — budget allocation shifting fast.

Applied in: Beauty Shortlist PH

2026-04-18 Market · Facebook PH

Facebook PH is still relevant for 35+ age bracket and provincial audiences — don't drop it just because TikTok is hot.

Applied in: FMCG regional campaign

Training Timeline

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Internal KOL Search Pipeline

KOL Discovery Pipeline · PH Market · 6 micro-agents with 2 HITL approval gates

6micro-agents

2HITL gates ★

3quality checks

P1Intake · Brief & Niche Analysis

01★

KOL Brief Parser

Converts campaign brief into KOL search parameters: niche, audience profile, budget tier, platform, campaign dates

→ 01_KOL_BRIEF.md · G1 gate follows

95% 1-shot

Niche Analyst

PH niche taxonomy mapping (350+ subcategories) · competitor KOL audit · whitespace identification

→ 02_NICHE.md

91% 1-shot

→

P2Discovery · KOL Search & Scoring

Database Search

Searches 22,685 PH KOL database · filter by niche/audience/tier/platform · initial longlist (20–30 creators)

→ 03_LONGLIST.md

93% 1-shot

Audience Verifier

Cross-checks audience demographics · fake follower detection · brand safety scan · geographic match

→ 04_AUDIENCE.md

89% 1-shot

Engagement Scorer

ER benchmarks by tier/niche · content quality index · consistency score · brand collaboration history

→ 05_SCORING.md

92% 1-shot

→

P3Output · Shortlist & Handoff

06★

Shortlist Compiler

Top 5-10 KOLs · PHP rate estimates · risk flags · handoff package for Campaign Strategist Mara

→ 06_SHORTLIST.md · G2 gate follows

97% 1-shot

★ Human-in-the-Loop gate — pipeline cannot advance without CEO / PM approval

source: /kol-search · PH market pipeline

KOL Database PH · Loading…

Philippines · TikTok / Instagram / Facebook / YouTube

Connected Tools EQUIPPED

KOL Database

22,685 creators · PH

TikTok PH

Creator Studio

Instagram PH

Creator Tools

Lark Suite

Messaging · Docs

Facebook PH

Creator Tools

Google Sheets

PHP Rate Data

Message Carlos